Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much much more to branding [...]
Read More
This is the third article of a three-part series. I’m illustrating the marketing challenges of a Wedding small business. If you don’t remember anything else about marketing, remember this: Frequency is king. The more often you can get your name in front of your potential and current customers, the more likely you will make a [...]
Read More