Category: Strategies
Steps To Create Awareness Through Word Of Mouth Advertising
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method. Newspaper print and classified ads can get very expensive, and have lost much of [...]
4 Steps to Unbeatable Advertising
1. Negotiate Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask [...]
Advertising on a Budget: Frequency
This is the third article of a three-part series. I’m illustrating the marketing challenges of a Wedding small business. If you don’t remember anything else about marketing, remember this: Frequency is king. The more often you can get your name in front of your potential and current customers, the more likely you will make a [...]
